Hart­pury Col­lege: Using Tech­nol­o­gy to Dri­ve Development

We sat down with Marc Richards of Hart­pury Col­lege to find out how they devel­op young ath­letes on and off the pitch.

Hart­pury Col­lege: Using Tech­nol­o­gy to Dri­ve Development

We sat down with Marc Richards of Hart­pury Col­lege to find out how they devel­op young ath­letes on and off the pitch.

Marc Richards has been the Senior Man­ag­er for foot­ball at Hart­pury Col­lege for the past three sea­sons and has been using video analy­sis through­out his time as man­ag­er. Now the Assis­tant Direc­tor of Elite Sport is bring­ing Hudl, his pre­ferred video analy­sis tool, to the rest of the col­lege. We sat down with Richards to learn more about how Hart­pury uses video analy­sis and how it is help­ing them devel­op young ath­letes on and off the pitch.

Richards grew up in foot­ball, but like many he even­tu­al­ly moved on from his ambi­tions of play­ing pro­fes­sion­al­ly and has now helped devel­op the foot­ball pro­gramme at Hart­pury. The col­lege now has teams con­sist­ing of play­ers that range in age from 16 – 25. Specif­i­cal­ly, they have 8 men’s foot­ball teams — 4 senior (18+ yrs) and 4 junior (16 – 19 yrs). For him, it’s been about more than just devel­op­ing play­ers from a tech­ni­cal per­spec­tive. At Hart­pury, we want to be the leader in sport and edu­ca­tion,” said Richards. In foot­ball, we will pull play­ers out of match­es if they are not per­form­ing from an aca­d­e­m­ic perspective.”

That is vital because of the play­ers that make up their squad. We have a lot of lads in tran­si­tion. They’ve been reject­ed from pro­fes­sion­al clubs and they’re deal­ing with the emo­tion­al and psy­cho­log­i­cal part of that. So we try to get them to enjoy the game again, while also help­ing them sort out what to do if foot­ball doesn’t work out,” added Richards. We get a lot of late devel­op­ers who go on to have suc­cess­ful careers in non-league foot­ball, but also out­side of football.”

Hudl and Hart­pury College

Richards and Hart­pury have been using Hudl Sports­code since 2007. I’ve been around a lot of the guys in the pro­fes­sion­al game just to see how they used it, and we just kicked on from there,” said Richards. They have inte­grat­ed the whole suite of tools Hudl pro­vides into their day-to-day. From an effi­cien­cy per­spec­tive, it’s unbe­liev­able. The boys love it. The staff love it. From a coach­ing per­spec­tive, it’s great because I can access it from any­where. That’s the bonus. It’s bril­liant to have instant access,” said Richards. The lads love being able to cre­ate their own high­lights. From both a per­son­al or devel­op­ment per­spec­tive. They can show off their abil­i­ty on the pitch for every­one to see.”

It’s the best solu­tion on the mar­ket at the moment.” Marc Richards

As is often the case, video analy­sis pro­vides a unique per­spec­tive, and Hart­pury have seen the imme­di­ate ben­e­fits. But it’s not just about wins and loss­es. If we have a coach­ing ses­sion, we have the video to back it up. So we’re hit­ting as many dif­fer­ent ways that the indi­vid­ual might learn as pos­si­ble,” said Richards. The play­ers see a real ben­e­fit for their own per­son­al devel­op­ment, so they use it a lot more. Some more than oth­ers, but we tend to use it a lot in prep ses­sions before we go out to train.”

They are going to inte­grate play­er-led review ses­sions this upcom­ing sea­son. They will go and col­lect their own clips and present them back to the group,” Richards said. It’s play­ers teach­ing play­ers, and it shows real progress.”

So what would Richards say to any­one think­ing about using Hudl with their team or programme?

If you have the resources, it’s a bit of a no-brain­er. I am a mas­sive advo­cate for it. If you’re video­ing all of your games — what are you doing with that video? Where are you stor­ing it? If you ever need to revis­it, or even down­load old footage, it’s all there. If any coach­es are think­ing of using or look­ing at ways to improve their video and per­for­mance analy­sis, I would high­ly rec­om­mend look­ing at Hudl. It’s the best solu­tion on the mar­ket at the moment.”

Inter­est­ed in learn­ing more? See Hudl it in action.